The wonderful world of National Theatre programmes
28th May 2010
INTERVIEW: LYN HAILL
The Head of Print and Publications at the National Theatre talks to Carole Woddis about how the flagship’s programmes have evolved from simple cast lists into the lavish publications that have proved so popular today. Recorded at the National Theatre.
The programmes now make more of a profit because they are part of the theatregoing experience – one in three audience members buy them.