The importance of play: HalfCut discuss Shelf-Life

7th November 2012



Dan Ball and Joe Iredale, two-thirds (with Astor Agustsson) of experimental theatre company HalfCut, tell Sophie Reynolds about Shelf-Life, their immersive, interactive, promenade piece which takes over all five storeys of Theatre Delicatessen, Marylebone Gardens, and fills the building with sand, balloons, pop-up show homes and unexpected deaths. Recorded at the V&A on 5 November 2012.

The most outrageous audience members have been thespians, performance types…  they almost want to be the centre of attention. We’ve given them the opportunity of playing in an area and having their own audience and they want to play up, which is great — as long as they follow the rules we set out.